Hi, I'm Dan.
I'm a B2B marketing and communications leader, strategist, business owner, podcast host and increasingly someone who spends a lot of time thinking about why work is quite so weird.
For 18 years, I've helped businesses get clearer about who they are, where they're going, what they need to say and how marketing and communications can help them get there.
I've worked in-house and as a consultant. Built teams and marketing functions from scratch. Led international strategies. Worked alongside leadership teams. Managed brands through growth and change.
Now I bring that experience together through Bluebird.
I've been the client, not just the consultant
Most of my career was in-house: senior B2B marketing and communications roles, around 15 years of it in the built environment, across the UK and internationally.
That means I've sat where my clients sit. I know what it's like to receive a strategy and then be responsible for making it work, with a real budget, a real team and everything else that's competing for attention.
See case studies →Why Bluebird?
I set up Bluebird because I could see a gap between hiring another marketing agency and employing a senior Marketing Director full-time.
Plenty of B2B businesses need senior marketing leadership, they just don't necessarily need it five days a week.
- You might be growing and need to build a marketing function from scratch.
- You might already have a good team that needs more senior direction.
- The business might have evolved faster than its positioning or marketing strategy.
- Or there might simply be lots happening without anyone stepping back and asking whether it's the right stuff.
As a fractional Marketing & Communications Director, I can step into the business, understand what's really going on and provide the level of support you actually need.
- Sometimes that's a few days each month.
- Sometimes I'm embedded in the business several days a week.
- Sometimes there's one specific problem we need to solve.
The model flexes with the business's needs.
A lot of people I meet don't know where to start, which is why I created the Built Environment Marketing Diagnostic.
Take the free diagnostic →Beyond client work
In 2025, Alice Phillips and I started Work Is Weird Now, a podcast exploring how, where and why work is changing.
Across 60+ episodes and growing, we've spoken to founders, researchers, leaders, technologists and people choosing to approach work and careers differently.
We've talked about AI, leadership, redundancy, personal brand, careers, digital nomadism, flexibility, ambition, demographics, trust, workplace, parenthood and what happens when some of the assumptions we've built work around stop making sense.
Today, alongside Bluebird, I speak and facilitate conversations about the future of work, AI, careers, leadership, communication and change.
- Regular speaker at WORKTECH London, the AI + digital technologies series for the built environment, next up in November.
- Media partner for the She Shapes AI Global Awards, celebrating women driving AI adoption and innovation.
Let's talk
Whether you need fractional marketing leadership, a new B2B marketing strategy, help repositioning your business or someone to bring a completely different conversation into the room, I'd love to hear what's going on.
Let's talk →